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HANDCRAFTED
AMERICAN MADE
EYEWEAR

We design, create, and manufacture our frames from start to finish in Lubbock, Texas.

We are committed to the highest-quality craftsmanship utilizing modern technology along with traditional handcrafting.

There are over 50 steps to produce a single frame and we are able to control that process to ensure functionality, comfort, and a product that lasts a lifetime.

 
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We live and breathe this stuff. We use the best materials and focus on the details.

We love our home state of Texas and are dang proud to manufacture American Made eyewear. There isn't much of it out there.

The origin our name pays tribute to the independent spirit and ideals that make America great.

Liberty and Justice

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THIS IS
OUR
PASSION

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CONTACT US

WE SELL EXCLUSIVELY THROUGH INDEPENDENT OPTOMETRISTS AND OPTICIANS.

PLEASE LET US KNOW IF YOU ARE INTERESTED IN DISCUSSING FORALL FRAMEWORKS FOR YOUR PRACTICE OR IF YOU ARE A CONSUMER WE CAN DIRECT TO THE NEAREST LOCATION.

THANK YOU

Thanks - we'll get back to you soon!